Project Brief

Saboo group and JKS are both accounting and finance companies run by the same family. The logo had to depict unity amongst the company and growth within the company and clients.


Saboo Group logo had to reflect the internal strength of the members having the ability to overcome difficulties. Thus the logo having multiple intersection of lines forming a cube, a symbol of solutions. The JKS logo includes the initials of the company having added arrows pointing in different directions showing growth.