Exquisite started as a brand making a variety of chocolates and other products for people with a sweet tooth. This brand believes in delivering the best quality of modern sweets in elegant and attractive packaging which can be customized as well. The logo and identity must reflect the nature of the consumer which inreturn talks about the brand itself.
It's probably not hunger that matters when you see a piece of chocolate or any sweet. This became the base of the design which then derived into an eye as an element in the logo. Wanting the elegance with a hint of modern and traditional both in it the curves and motifs were created. All put together forming an attractive logo adding character to the packaging as well.