House of Diamonds has crafted pieces for their customers’ delight. The catalog had to showcase their ability in curating fine jewellery for trending fashion along with their traditional artwork. The design was to be a reflection of that complete experience and attract the viewer to become a consumer.
The Catalog had to include a wide range of products from cost effective to exclusive and expensive, thus having a range of viewers as well. The design had to be simple yet classic to attract attention while giving more importance to the product than the design elements and hence the minimalist design approach using geometry was adapted.