DIVE is an Indian sportswear brand that aims to provide every individual with sustainable, stylish and high quality sports apparel. As a new brand in the market, they wanted to build awareness about the finest quality that they provided through the apparel, allowing the consumer to excel in any sport or activity of their choice. Their aim from this campaign was to create a buzz about the quality and finesse of the product along with the brand.
The main objective was to show the product quality and the detailing in the designs to retailers and direct consumers. Being an activewear brand, justice through photography couldn't be achieved unless both indoor, showcasing details and outdoor, showcasing use was done. Hence this photo journey focused on showing how the product would be used in real life to give the prospective buyers a fair understanding of the products