Project Brief

Established in the year 1978, previously known as Babubhai Bhawanji, Artisza was a brand makeover project. Over the course of its journey, this business has established a firm foothold in the industry. Having a wide range of fabrics for Suiting and Shirting and also ethnic wear for both men. Artisza Studio for Women also displays a wide range of clothing for women. The logo hence had to be adaptable for both women and men’s studio.


The key being a brand makeover the client wished to have a all new look yet keeping it a little classic and not extremely modern. Influenced by this key factor, the logo reflects both traditional Indian touch and modern classic colours to compliment the design. Simple, classic and royal theme has been followed throughout the brand creatives.